SweetPeas Cloth

 

What makes WOW toys special

We’re pretty much obsessed with creating super cute, super tough toys for your little ones to love …and all with no batteries required!

Our passionate toy designers, based at WOW HQ in Hammersmith, London, spend each day thinking about ever more magical ways to delight tots the world over.

Watch this video of Dexter the Digger to see what we mean…

 

 

Quality & safety

Toys independently tested to exceed current European EN-71, parts 1,2,3 & 9 and American ASTM safety standards, plus Cadmium Content, Phthalates and PAH.

We would never dream of using PVC plastic
We use high grade materials that are very strong so our toys are durable and don’t break
There are no small parts in our toys
We don’t use any toxic materials
All our toys are regularly tested by a certified independent testing house to high global safety standards
And of course there are no used batteries to throw away either

 

 

Developmental benefits

We know an awful lot about designing and creating fantastic toys that children will love. We spend a lot of time watching children play with our toys (and we admit it, playing with the toys ourselves!) to understand how play patterns and development change over the years. This means many of our toys will become firm favourites from 18 months right up until 5 years and beyond. Now that’s what we call good play value for money.

WOW toys stimulate learning through long lasting creative play with exciting features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a fun way to make sense of the world around them and assist with early development.

Dr Amanda Gummer is a true expert when it comes to understanding the role of toys and play in child development. Click here to read what she has to say about our toys.

Bright colours, sounds and chunky shapes provide visual, auditory and tactile stimulation. 

Powerful friction motors and moving wheels help your baby to support their weight as they learn to move around and become more mobile. 

WOW toys have so much character, you can enjoy making up stories as you play with your child. Look out for their names in the toy section online or on the box when you buy a WOW toy. 

WOW’s removable mix & match figures and animals are perfect for little hands to grip and for developing hand/eye co-ordination. Look for knobs to turn or buttons to push among many other functions that help develop your child’s fine motor skills. 

There are many special WOW features and lots of detail to discover as your child gets a little older. Secret compartments, moving parts, removable pieces and so much more. 

WOW toys are great for boys and girls to collect. As your child starts to share toys and create stories with other children, they will love to create a WOW world together. 

Introducing themes from real life and fantasy, WOW toys help stimulate imaginative play. The more advanced functions and features mean that your child can continue to enjoy their WOW toy for many years.